Here's why you should use a link compressor to create a short URL:
Small URL is manageable:
Which one do you find easier to share?
Of course, not all URLs are that messy. Nonetheless, many links are often wordy and lengthy for SEO reasons. Search Engine Optimization is all about better ranking in search engines, especially Google. One of the key factors that Google or any other search engine considers is the keywords in the URL. The URLs help describe the page content, and so it becomes a challenge for the user to shrink the URL and use it. Lengthy links are difficult to share in e-mails and social media platforms like Facebook and Twitter.
Tools like Facebook URL shortener help to create a small URL and make links shorter and more manageable.
Useful when sharing the content
As we all know, some social media sites such as Twitter have a character limit that doesn't allow users to post long URLs. Therefore, the post must be relevant and concise. Best create short URL tool is the one that makes a shorter web address having the more accurate information about the content that you want to share instead of having a tweet with a very long URL and misleading content. Moreover, it is recommended to brand a URL created with a link compressor so that you know when it is shared.
They have better aesthetic appeal
Google URL shortener is handy when it comes to enhancing the aesthetic appeal of a URL. Short and precise URLs tend to look prettier when shared on social media. Not just limited to social media, but they are also useful when creating other types of content such as an infographic or a print ad, and you need to insert a URL. Moreover, for users on a mobile device, a shorter URL is going to give them a better user experience.
The shortened URL can come with traffic monitors
If anyone is curious about the performance of the content and how is it being received by users, a custom link compressor can even allow you to track the sharing activities and behavior of your social media post over a specific period.
However, it is essential to see if the link shortener is not negatively influencing your SEO. There is no doubt that the more the content is shared, the better it is, and it would be a shame that a link created using a free Create short URL isn't recognized by the algorithms used by search engines.