Pinging is an act to inform search engines and directories that your website has new content. The process is simple; just enter a URL of your site in ping website tool-free, press the Submit button and the site will be pinged on the net. Once you ping your website, search engines are ready to do several things. Pinging will send a signal to search engines that there is an activity on your site. It invites maximum bots to your website for crawling and indexing the updates. It can increase the importance and status of your site.