Search engines, especially Google, values online security.
The fact that you are here indicates perhaps you are already familiar with SSL certification. In simple words, this certificate gives particular encryption to a site, which secures any information by only keeping it between users and websites. It also makes sure that any third parties, including hackers and other online thieves, are not able to read the data. That is particularly critical during online shopping when you have to enter payment details to proceed. Thus, it gives protection to the information.
Getting this certificate has become a standard, and a must-do for websites to secure the trust of search engines and visitors alike. Google also informed the public that they would highlight the websites, which are not secure.
These measures are implemented to not only inform the internet users that their data might not be secured with websites without an SSL certificate. But, it also forces the owners of the site to purchase the certificate.
Did you know: You can check whether any webpage is secured or not by merely looking at the navigation bar on the search bar. If the bar has a padlock icon, then the site is said to be secure.